Previous Projects

Content strategy projects

• Black and White Zebra, August 2022-Present

  • Directed the production and management of a multi-million dollar content portfolio across 10 SaaS industry verticals

  • Created and established SOPs that standardized content production and management workflows

  • Established content optimization process to increase traffic and search performance to high-value content by 50-300%

    • Trained internal content team on SEO Best Practices

    • Reinforced SOPs with workflows in Airtable and templates in Google Docs to ensure consistent results across publications

    • Worked with Design and Technology Directors to ensure we met Google Content and Product Review Guidelines and Technical SEO standards

  • Delivered competitor search reports for 10 digital publications

    • Each report contained between 5-15 competitors, market strongholds, content gaps, and areas of opportunity our publications could leverage

    • Each report also marked the runway to "market cap" a publication had for net new content growth before focusing on content optimization

  • Led department creation during an org restructuring

    • Fleshed out two standardized roles for a team of 7

    • Created and executed highly customized individual coaching plans to reduce friction and ensure retention

  • Managed publication on software testing

    • Managed a bench of expert contributors in the QA, Software Testing, Security and Cyber Security, Network Testing, and DevOps spaces

    • Led a team of 7 to handle the content production, management, distribution, and optimization for over 50 pages of content

• 434 Marketing and Consulting, November 2021-July 2022

  • Project implementation

    • Co-launched and managed Notion and ClickUp for project management to service:

      • Internal marketing work

      • Content clients

      • Web clients

      • Internal Operations

  • Developed B2B writer training for freelancers and in-house writers to adapt to brand writing standards and style more efficiently and effectively

  • Improved domain health of clients and internal website to ensure domains scored at a 90 or above on Ahrefs and SEMrush

  • Managed four active client content strategies over two quarters, including:

    • Delivering net new content such as articles or case studies

    • Research competitors to create internal guidebooks and sales sheets

    • Optimizing legacy content to improve performance

  • Worked with the leadership team to develop a StoryBrand Brand Script

• OpFocus—Salesforce Partner, June-September 2021

  • Content creation program:

    • Established content calendar with Smartsheets

    • Created content brief template for SME articles

    • Accelerated content production time from 22 days to 14

  • SEO program:

    • Set up Google Search Console and shared platform practices with the team

    • Set up SEMrush and established target keyphrase and competitor reports

    • Shared report on error pages and prioritized list of actions grouped by importance and effort

  • Lead website URL restructure:

    • Led external developer and Marketing Manager to create and launch URL restructure

• Sales enablement content:

  • Established sales enable content hub within Guru to accelerate and augment the sales process

• Coassemble—Online training platform, February 2020-May 2021

  • Content Strategy:

    • Established and managed content calendar via Asana and later Notion

    • Created and executed a master content strategy

  • Company podcast launch:

    • Produced ten episodes to obtain 600+ unique listens over 7 months

    • Repurposed content from each episode to create a video, audio, article, and case study and use case

  • eBook production:

    • Produced six eBooks that drove 500+ unique goal conversions

  • Blog optimization:

    • Published over 40 articles and 

    • Increased blog traffic by 900% and new users increased by over 1000%

  • Optimized Webinar process to increase registrants by 20%

  • SEO program:

    • Established SEO hygiene practices and reports within SEMrush

    • Optimized 40 articles to increase page sessions

• Spartz Media/Dose Labs—pilot social video program, May 2018-September 2018

  • Content team management:

    • Managed creative team to produce social informational videos

    • Established content calendar and project board with Trello

    • Worked with parent company liaison to develop content for use across all company platforms based on audience data

  • Created data reports based on the most effective video content topics to establish processes for future content

Copy projects

• Kailyn Rose Creative—Web Design, Branding, and Photography Agency, September 2021—Present

• Website Copy

  • Worked with designer and client to develop concise, clear copy across all pages on their websites

  • Optimized legacy page copy to improve search performance

• BombBomb—Video Messaging SaaS Company, June 2019-January 2020

• Case study content:

  • Created one PDF case study and three PDF use cases

• Team enablement content:

  • Worked with sales and CS to reduce friction in their respective processes with customers by establishing content resource hubs

• Communications Writer for RChain Cooperative—Social Media Blockchain Group*, March-May 2018

  • Drafted thought leadership articles on the effectiveness of blockchain applications in various industries

  • Drafted, edited, and delivered newsletter materials for stakeholders, internal communications, and client base across the global network

Edit projects

• Copy editor for The Wine Ship, August 2021-Present

  • Review and edit copy for marketing collateral, offerings, and website pages.

• Co-Author of white paper for pilot cryptocurrency exchange*,  September 2018-January 2019

  • Performed research based on 3 international markets, developer and product teams, competitor data

  • Performed edits for white paper (312 pgs) 

  • Published and delivered documents through a secure network for stakeholders to review

• Book formatting for publication*, September 2017

  • Revised 100pg memoir in 1 week to meet publication deadline after first two contractors delayed project*

• Brand Content Development, July 2017-September 2018

  • Research brand markets, audiences, ICP's, and competitors

  • Uncover content gaps and ineffective content

  • Develop, draft, structure, revise, and publish content to create a singular brand voice

  • Update current content, website copy, and all other brand messaging to connect into one, message

  • Technical documents to be used internally for team members and stakeholders. Externally used to increase brand awareness and recognition and increase conversion time for mid-market/enterprise deals

  • Developed company and staff bios to connect with brand identity

*This content may be generally discussed, but specific details are restricted at this time under an NDA. Sample pieces of equivalent work may be provided upon request.