Traffic analysis from 1-year content strategy

This report shows the steady increase in traffic and fluctuations based on different content levers. We saw an overall rise in traffic by 90-300% over the year. We were able to create a dramatic lift by optimizing everything site-wide before launching a product event, which leveraged social blasts of optimized content, downloadable resources, a webinar, a podcast episode, and several email nurtures. The result was a dramatic boost to traffic and a sustainable increase to the demand funnel by nearly a 1000% compared to the previous year.