Madi Clark

ABOUT

Reflecting back on our childhood, most of us might be reminded of simpler days, filled with a certain carelessness and fun that tends to wane as we grow up. For Madi Clark, she doesn’t have to look back on those days; she lives and breathes them every day as a graphic designer. Being compassionate and intuitive means being fluid in all areas of design. Drawing inspiration from her younger days in Georgia when she would see vivid pops of color and simple shapes, Clark created a brand both familiar and fantastical. With a palette of vibrant hues, playful typography, delicate design, and a taste to bring it all together, Madi Clark dares to be bold by being youthful.

With Design, creating a sleek and modern edge can be all the rage. For Madi Clark, she wants to reinvent how we view our most basic desires, reflect on our inner child, and what we can feel by inviting a tender take on branding. Clark strives to guide her projects and clients through the underlying motivation in her work: the importance of being an individual and learning to love and embody that within ourselves.

BE MAD, HONEY c.2018-Present

Cutting out lightning bolts and hearts from bits of felt doesn’t sound like an attempt to revolutionize one’s design-persona; but that’s exactly how it started for me. Though I didn’t begin with a dream for jewel making, BE MAD, HONEY became the first of many branchings of my creative output. After making some personalized earrings for friends, people began asking about them — asking me about a brand that embodies everything I am and want to be as a person. Thus, BE MAD, HONEY was born.

So here I am, curating products, packaging, branding elements, photography, videography and advertisements under BE MAD, HONEY. I’m inspired by the colors, shapes and aesthetic of my childhood; it is that place I feel at my most authentic, and it is within this brand I am able to embrace that fully. My intention for this brand is to create affordable art that anyone can wear and feel unique and empowered.

KILLSPENCER c.2018

I worked with a small team of designers at KILLSPENCER in Los Angeles, as a creative design intern over the summer of 2018.

I was led to create a visual collection of promotional content for the release of their Parachute Bag 2.0 — a US Air Force Military Parachute, repurposed as a reliable and durable everyday bag. I produced over 15 videos that captured the product identity through the history of the parachutes, studio process and delivery, and by showing the final product in use. This content is available to view on the KILLSPENCER website as well as their social media pages.

Karma c.2018

A wellness cafe in the heart of St. Petersburg, FL, I had the pleasure of directing a rebrand to help engage their now larger audience. As the name states, Karma is the idea of destiny followed as cause and effect. The phrase “You are what you eat!” is taken seriously here; serving fresh and organic food with the power to heal and revitalize your mind, body, and spirit. The cafe has a comforting atmosphere so through the rebrand, I gave it a friendly and fun touch, making it cozier and more inviting for the growing community.

Keith Haring c.2018

I had the pleasure of designing an invitation for a retrospective exhibition of an artist of my choosing for a student project. This package is meant to serve as an invitational gift to a pop up exhibition for the late, world renowned artist: Keith Haring.

Haring devoted much of his time to public works, many of which carried social messages. Expressing concepts relating to death, love, sex, war, Haring was able to attract a wide audience. Through these explorative techniques, Haring assured the accessibility and staying power of his imagery, which has become a universally recognized language of the 20th century. Honoring the many years of his legacy, his art, and his ideals, Art Without Limits is a pop-up exhibition running for two weekends during the month of May, Harings birth month.

Venus c.2018

As the Roman goddess of love, beauty, prosperity, fertility, and victory, Venus is all things divine. I developed this brand for a product that embodies all these elements and more. Venus wine is a citrus and essential oil infused wine, mirroring the energy of the Roman goddess and in turn elevating the vibration of those who consume it. After one sip, you’ll feel as divine as it tastes.

Bar Tropica c.2019

Located inside of Baum Avenue Market in St. Petersburg’s Edge District, Bar Tropica blooms out among the food concepts in the newest dining hall. I assisted in the development of this brand from the beginning, curating the logos, menu and promotional assets.

We all enjoy gazing off and watching ourselves float along the ocean in our neon floaty, piña colada in hand, clocked out of the everyday routinely activities. Bar Tropica embodies those relaxing vacation vibes. This tropical themed bar serves fresh juice, smoothies, and cocktails, providing you a taste of the tropics and making you crave those chill summer days.

Lady c.2019

In the eclectic city of San Francisco, a group of ladies hold dominion over the city. Not women in the sense you might be thinking though; these ladies are the painted ladies of 1960’s American architecture. Each home or building painted in three lively colors to accentuate their stylistic detail. And aesthetic blend of equal parts vintage and vibrant that have become staples of the cityscape.

I created Lady Cider for a project that is minimalistic in approach to reflect the elements of the original painted ladies, using simple shapes and a consistent color scheme that nods to the aesthetic of these renown Victorian homes; turned into a refreshing cider for anyone to enjoy.

Iconography c.2019

A visual carousel of my imagery and graphic work, including evocative iconography and playful typography. Over my years as a graphic artist, I have created this collection both for display and future clients consultation. Much of my work here evolved from creative basics, while adopting my own take on reflective moments, captured through an image.

These images, within each of their mediums, offer the chance to explore new emotions in oneself. Some of these are simple reflections of our own choices while others explore more complex ideas of self-healing and the metamorphic chrysalis that births new meaning.

Thesis c.2019

Questions We Should Be Asking Ourselves

An enlightening journey of self-discovery, this project explores the ability to improve one’s reality through individual reflection and self-understanding. By showcasing a wide array of visual mediums, I am creating a foundation for my audience to experience. The intention of this content is to nurture a safe and inviting space for individuals to craft their own modus operandi. Each question will offer different viewpoints for someone to reflect upon.

While I do create for my own enjoyment, I also seek to help others by teaching them to help themselves. The installation will involve a variety of reflective pathways that help one be gentler and more driven towards oneself. Through art, we are all able to heal and love ourselves and through art, find the pure joy we had as children. I hope to deliver these valuable lessons and leave my mark on the community.

This website landing and content page copy was used for Graphic artist, Madi Clark. She currently is a member of the design team at Kill Spencer, located in Los Angeles, CA.